Blog : The Profitable Stock Market Power of Branding

by Peter Leeds on August 5th, 2015

                                         Special Deal!!  I'm in a good mood today - saw Humpback and Killer Whales.  I'm feeling pretty great about the humbling, unbelieable experience, so I thought I'd put out a special "good mood" offer to you.
 
                                         Anyone who subscribes to Peter Leeds Stock Picks by tomorrow, Thursday, August 6th will get an extra month free!   That is in addition to the $40 savings, plus the autographed, hardcover book ($49 value, shipping paid)!
 

The Profitable Stock Market Power of Branding 

It might sound like advice for entrepreneurs or business owners, but the concept presented here is very powerful for investing well.  That concept is branding, and you might think you already understand it, even if you don't.
 
I've mentioned many times, when you buy a share of stock, you are buying a share of a business.  As goes the business, so too will go your investment.
 
When branding is done right, it is like a secret competitive advantage which leads to easier sales, greater revenues, and higher caliber word of mouth mentions.  Just like we explained here, see point #5.
 
Most people think that branding is the first opinion of a product or service.  Avis rental cars rip you off if you get in an accident.  Harley Davidson are the only real motorcycles.  Rhonda Rousey is the most dominant fighter in the UFC.  Disneyland is crowded, expensive, and pretty awesome for the kids.
 
Branding goes so much deeper than that.  It applies to every single touch-point of a business, from customer service to response times, from marketing messages to honesty.  Keeping all aspects of a company in line with customer expectations, and constantly accentuating the experience and results for the customer is an incredible amount of work...  
 
That is why we were so meticulous in building a great penny stock team, and have a phone number you can call anytime (you'll probably be speaking with Tammy or Lisa... 1866.695.3337).  You won't find that (a whole team or phone number) just about anywhere else!
 
The good news for high-quality businesses, and not-so-good news for the pretenders, is that branding can only be faked for so long before the truth comes out.  Any business is a reflection of the people running it.  If you company is honest and organized, that means the leaders are honest and organized.
 
To relate this directly to penny stock investing, consider the businesses you've thought about buying, or have already purchased.  How strong is their brand?  Does it naturally reinforce your positive thoughts about the product or service?  Will you buy more?  Will you tell your friends?
 
If you find yourself ever claiming they have "the best" product, or are "the best" service, you may already be falling behind.  Best matters about as much as their street address or the color of their envelope labels!  The best tasting cola is a distant third, the best technology often steers right into bankruptcy.
 
What matters more are such aspects as:
  • the distribution network
  • first-mover advantage
  • unique competitive advantages (like location, Executive team, Trademarks)
  • product or service logistical network (how do they provide their wares to customers?)
  • corporate alliances (who they know)
  • customer loyalty
You will NOT hear the best singers on the radio.  The best books are not the bestsellers.  The best musical groups are often playing tiny, obscure pubs.
 
The best mixed martial arts fighters are not (always) the ones you see in the Ultimate Fighting Championship... (with the exception of Rhonda Rousey of course).  Yet, the UFC owns the distribution network.  You want to fight for a living?  The path leads through the UFC... 
 
Look for strong brands in any business, whether you are a consumer or an investor.  The highest-quality companies will provide the highest quality services,C  and your purchase, or your investment, will shine!
 
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